Showing posts with label Mobil. Show all posts
Showing posts with label Mobil. Show all posts

Friday, July 10, 2026

Book Review - Rebecca Eaton's Making Masterpiece

Making Masterpiece by Rebecca Eaton
Published by: Penguin Books
Publication Date: October 29th, 2013
Format: Kindle, 320 Pages
Rating: ★★★
To Buy

Rebecca Eaton was born in 1947 to an English Literature professor and an actress, both of whom where alcoholics, which led to her being a very organized, hypervigilant child working to meet everyone's needs. The show that would come to define her life is, as she sees it, stories about families. And her family circumstances led to her, in essence, producing their lives. She was there to keep everything on an even keel. It's no wonder that she ended up one of the most famous executive producers in television history. Spending much of her childhood in books when not managing her family she received an English degree from Vassar and on August 9, 1969, she left New York for London to begin her job at the BBC, it just happened to be the same day as the Manson murders. She knew nothing about radio, or even that the job was in radio, all she knew was that she could live in London for a year and that's where she wanted to be. This was when her love affair with England truly began. Meanwhile America's love affair with England was also beginning in earnest. With the airing of The Forsyte Saga in the same year Americans couldn't get enough period dramas from across the pond. PBS was officially formed in 1970 and in 1971 Masterpiece Theatre was launched with The First Churchills, a show no one, particularly the host Alistair Cook, who would be on one year contracts the entirety of his twenty-one year tenure, liked. The show was entirely paid for by Mobil, with the first season consisting of thirty-nine hours of already-made BBC drama. Mobil believed in affinity marketing, if Masterpiece Theatre was beloved and classy, they would be viewed the same way. But it was a delicate dance that would end spectacularly after thirty-three years. By the second year of Masterpiece Theatre Rebecca was already in the door at WGBH in Boston. She was producing non-fiction shows and documentaries. She developed a strong reputation and work ethic and when the second executive producer of Masterpiece Theatre died of Cancer Rebecca was offered the position. On the same day she learned she was pregnant. She took the leap and ended up on the journey of a lifetime. When British tastes started to change to modern fare and the backlog of shows that Masterpiece Theatre could buy dried up, Rebecca was the one leading the charge to not just produce shows that were already in the pipeline but to suggest and shepherd new shows. And thus Middlemarch and The Buccaneers were made. Which lead the British to see that there was still an interest in period dramas. But Masterpiece Theatre and Rebecca would again and again come up against changing audiences and expanding markets and, in a rather remarkable show of vengeance, how petty HBO could be. Yet they weathered the storms, they rebranded, and while The Buccaneers was a resounding hit, they were always looking for their next Upstairs Downstairs or The Jewel in the Crown. Which would unexpectedly arrive in the form of Downton Abbey. A show Rebecca initially turned down but everything worked out. Because as she's said, "I've been very, very lucky in my career, in spite of myself."

Historically I have never been a fan of Rebecca Eaton. The reason is twofold. The way her name appears in the credits of the shows she has executive produced makes her seem, to me, and apparently others, above Masterpiece. That she is somehow better than her job title and that she alone should be getting credit for a show she might have had no involvement in other than buying it for distribution. It has never sat well with me and has made me think less of her. The second reason is more to do with my local PBS station, WHA-TV. They are not well run and their practices can be a bit sus. Rebecca Eaton was coming to do a big event for WHA-TV which is located on the UW-Madison campus within Vilas Hall which houses the departments of Comm Arts and Theatre and Drama. I was invited because not only was I a Theatre and Drama alumna but a PBS supporter. I was excited. Then the day before the event they sent out an email saying that the event was free but meeting Rebecca cost extra. I remember it as a hundred dollars, my Dad thinks it was more. I mean, I know they need to make money, but it was badly timed. Why not have a great event with Rebecca and have her ask for donations not demand an entrance fee right before your partygoers head out the door? Needles to say I did not attend and that was the last fuck I had to give with regards to my local PBS station. Therefore I approached this book with mild trepidation. Booked as a biography of someone I don't really like I think the average person would question my sanity. But my love for Masterpiece is so great that I will endure any hardship. I mean, just the lengths I go to to watch old shows is staggering and so much more energy than I expended downloading this to my Kindle. Plus I got it on sale. I was actually expecting it to be more of a autobiography given some reviews I had read. But it's not really her bio, just a bio inasmuch as how her upbringing prepared her for the job and what was happening in her life to frame her state of mind while dealing with Masterpiece. Because that's whose biography this is, this is Masterpiece's. Rebecca just happened to be there for a lot of it and was able to get the stories. She's a plainspoken writer who relies too much on aphorisms and platitudes, but she's willing to admit when she makes mistakes and that she was always constantly learning on the job. She never stopped. She openly admits that they could have had Colin Firth in a wet shirt back in 1996 but she was convinced that viewers wouldn't care. She was wrong and it made her realize that adaptions of classics aren't one and done but cyclical. Each generation wants their own version. But the incident of losing out on Colin Firth just demonstrates how myopic she can be. She never thought Mobil would leave, she never thought that HBO would be a threat, and seeing as this was written before the streaming boom, one can only imagine what that has done to their numbers with so many outlets vying for the same content. But what made me sad reading this book is that it was the introductions of Alistair Cooke and Russell Baker and Diana Rigg and Vincent Price that set Masterpiece and Mystery! apart and that is gone with the changing times. This is true lost media and I mourn its loss. At least Alan Cumming makes up for a bit and that's down to Rebecca. So I guess I can say I've changed my tune with regard to her. But not in regard to WHA-TV.

Friday, April 17, 2026

Book Review - Twenty Seasons of Mobil Masterpiece Theatre 1971-1991

Twenty Seasons of Mobil Masterpiece Theatre 1971-1991 edited by Gregory Vitiello
Published by: Acme Printing Co.
Publication Date: 1991
Format: Hardcover, 112 Pages
Rating: ★★★★
Out of Print

Television needed something that was culturally significant. WGBH in Boston, underwritten by Mobil, brought us Masterpiece Theatre in 1971. A show to create a new golden age of television by airing the best that Britain had to offer. Not just shows by the BBC, but any British channel that produced quality could qualify. But they needed someone that would lend a gravitas and a voice to the show and that is where Alistair Cooke came in. Most known for his radio show, Letter from America, he was the voice of the Englishman abroad. Who better to be the standard bearer for this show that was being created? But he was extremely busy, but the brains behind Masterpiece Theatre were extremely persistent. Soon he was watching the shows wherever he was in America working on his thirteen-part documentary, America: A Personal History of the United States. He'd work out his thoughts, do research, and fly into Boston to film his bits making it the busiest time of his life. Aside from thinking that The First Churchills was filled with too many bewigged men who didn't know which direction the camera was facing, he knew they had something special. A feeling of the literary, a feeling of the theatrical, brought right into people's homes. A story they could follow over time that became the place to be. A place that was popular, and received many accolades in it's early years, but went stratospheric when they picked up a show that was their first wholly original show not based on historical figures. That show was Upstairs, Downstairs. Jean Marsh reminisces on how she and Eileen Atkins approached British executives about their idea for a show and how the only writer they could think of was Harold Pinter the playwright. While it was John Hawkesworth who helped bring the show to life with his stable of writers whose name you would see year after year on Masterpiece Theatre, Harold Pinter eventually did get a look in with The Heat of the Day which has a stunning poster by Bernie Fuchs. Upstairs, Downstairs ran for five seasons and won numerous awards and had Americans spellbound by the tales of the Bellamy family and their servants. It all came crashing down with the stock market crash of 1929, but the show had solidified itself as a classic of television. Year in and year out, Masterpiece Theatre was broadcasting shows that Americans were voracious for. Before the age of binge television they were the gold standard of event television. Though whomever scheduled Talking Heads: Bed Among the Lentils to repeat on New Year's Eve had a sick sense of humor. Masterpiece Theatre, no matter what it's name now, will forever be a masterpiece.

I feel so validated! Alistair Cooke didn't like The First Churchills either! And no, I did not buy this book off eBay to validate my opinion, it was just a happy coincidence that he trashed a show I deeply disliked in his introduction. I bought this book off eBay because I wanted the full color reproductions of twenty-six of the gorgeous posters Mobil commissioned for the series. Some of them I had never even seen before. In fact, there were around two-hundred movies and miniseries that aired while Mobil was a partner with PBS, and if they all had artwork that means despite my due diligence I have only seen around forty percent of them. Many of which I want on my walls. And I really want the Bleak House one with Diana Rigg if anyone is looking to buy me something really expensive. And until someone finally creates the definitive book of all the poster art over the years done by artists from Symor Chwast to Bernie Fuchs to Al Hirschfeld this is the next best thing. Other than the posters this book is thin on content. Aside from Alistair Cooke's "A Personal Memoir," Allen E. Murray, the Chairman and Chief Executive Officer of Mobil Corporation, does the forward, Brendan Gill, a journalist for The New Yorker, has a piece called "By Way of Homage," while the remembrances of Jean Marsh are probably the only writing in this book readers actually cared for as she talks about Master James polishing her Wellies. The book is organized chronologically and lists the original airdates and repeats of every single show aired over the first twenty seasons of Masterpiece Theatre. Each season has one but never more than two shows spotlighted with a paragraph or two on each and exactly three pictures. This is very much in the vein of guides you'd buy of shows before the internet era so that you'd know all the episode names and interesting facts, like the Buffy the Vampire Slayer: The Watcher's Guide, but on nicer paper and with less detail. So IMDb in book form. Life was so much harder before IMDb. Though I have to say some of the seasons when they went with a theme this book actually lists the titles far more accurately than any website I've consulted over the years. So take that IMDb! What I took away from this book, besides lots of pleasant memories of shows I have watched and all the posters I want to own, is that in the early days they really formed Masterpiece Theatre around literature and it's importance. How by airing a story over many weeks worth of Sunday nights they gave viewers the same experience of readers back in the day when a story was serialized by the like of Dickens in his literary magazine All the Year Round. They wanted to make a televisual event where they connected with their audience and created a cultural experience. There was no binging, there was a bringing together of like-minded individuals at a certain place and time. And all these years later as I make it my goal to watch every episode of Masterpiece Theatre, many of which are sadly impossible to find, I still feel that connection. That cultural zeitgeist that took hold of a nation before I was even born is alive and well.

Sunday, February 1, 2026

Fifty-Five Years a Masterpiece

You know, five years ago when Masterpiece, no longer Theatre, celebrated their fiftieth anniversary and I dedicated several months on my blog to said celebration? Well, spending that year watching old British shows kind of became a habit. In other words, I started watching shows for the fiftieth anniversary and, well, I just never stopped. And now it's the fifty-fifth anniversary and I have watched so many shows in the intervening five years, not all done for Masterpiece, but, well, almost all done for Masterpiece. Or at least PBS. I mean, I had to get Ballykissangel in there somewhere. What this means is that I couldn't let the fifty-fifth anniversary pass without another celebration. I was like a kid in a candy shop searching out old Mobil posters I'd never seen and trying to find just one more series that hadn't been released in any format stateside. YouTube is, surprisingly, my friend now. It might be the biggest shock of the last year. Shows I'd never thought I'd be able to see were available, and shows that I thought I'd hate, well, it turns out I owe the seventies production of Poldark a big apology. Masterpiece helped form who I am, creating a love of literature, art, and England. I have recently made it my goal to somehow watch every show ever aired on Masterpiece. It might take another five years, meaning there's already a sixtieth celebration in the offing, but until I succeed, possibly by bribing PBS employees to help a girl out, let's celebrate what wonderful shows I have watched in the last five years. Are any of them your favorites? I mean, how could you not love All Creatures Great and Small or Downton Abbey? Or are there certain ones that left you cold? For example have you developed an extreme aversion to Ben Cross? Because I know I sure have. Here's to Masterpiece! It's a piece of us all.

Monday, February 1, 2021

Fifty Years a Masterpiece

January tenth of this year marked the fiftieth anniversary of Masterpiece, no longer Theatre, but still Theatre in my heart. If you watched the "special" hosted by Alan Cumming you were probably just as baffled as I was that it was nothing more than an infomercial for their most recent seasons without touching on the glorious history and the wonderful shows they have aired over the past fifty years. Let's just do a really fast montage of the hosts to prove that it wasn't the biggest mistake of our lives firing Russell Baker, OK? Sigh. In fact the very touching tribute to Diana Rigg at the end of the second episode of All Creatures Great and Small this season was longer than the tribute to past hosts in a special about the show's history! My quibbles aside, Masterpiece didn't just change television, it changed me. It informed everything about me growing up. It was a touchstone, there every Sunday night, where I could get respite from the world and escape into a show before the onslaught of Monday morning. The theme music was used as the processional music for my eighth grade graduation. I have spent more hours than you can count going through shelves at used bookstores to find the old tie-in editions with the beautiful poster art that Mobil produced for each show. I learned about new shows wandering bookstores and seeing the newly released tie-ins for the upcoming season. I have found more favorite authors than I can count because of this show!  

My mind was expanded by the informed introductions and the wonderful presentations that made me want to go out and learn more. To read, to absorb, to understand, and thus did I become an Anglophile... And this might have always been my destiny, because despite never coming clean I still think there's a good chance my parents named me after the Bellamy's daughter Elizabeth on Upstairs, Downstairs, that's how deep my connection to this show is. I was born to it! Which is why I can not, no I will not let this opportunity to celebrate Masterpiece pass! I am dedicating the next few months of my blog to Masterpiece, and seeing as I've basically dedicated a lot of my life to it this isn't that big a change or surprise. But there's some gaps in my viewing, you know from before I was born or shows I couldn't find and my library didn't have when I first went looking. So I'm going to take a little peak at each season of Masterpiece, including the current fifty-first season! There are several shows that were revolutionary and way before their time. And then there are other shows that are like coming home. And very famous shows that just took old stories and made them new again. I hope you'll join me in this trip down memory lane. Feel free to share your memories of your favorite shows, you can be sure I won't hold back on mine!

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