Jane Austen Centre Brochure
I am a brochure hoarder. Anywhere I go I grab one. The problem is what to do with them later? What's their purpose? They just take up space and yet you don't want to part with them. Unless they have a place in a photo album or have a secondary function they are a waste of space and right now I'm all about downsizing. Therefore a brochure redesign is like a dream project for me. Because I can take it to the next level, making it functional and collectible. Though this assignment for school had two requirements, I had to use all the existing text in a current brochure while also using an interesting and unique fold. So I worked backwards. Whose brochure would I love to redesign and the answer quickly came to me, obviously The Jane Austen Centre in Bath. The next question was, what kind of fold? Well, for anyone like me who spends way too much time watching Jane Austen adaptations they covet getting a letter like Austen's characters, getting to crack the seal and unfold the paper. Therefore the fold became obvious, I would use a typical Regency letter fold.
What's unique about this fold is that it's based on one of Jane's own letters, which I scanned in and used as a background, drastically toned down to not interfere with the legibility of any information I needed to convey. While any brochure is functional to an extent I love that this made it a keepsake, like getting a letter from Austen herself. As for that red seal? No, it's not wax, but a faux wax seal sticker which can be purchased in bulk and used to add
an air of authenticity. Ironically the seal in the picture is from another fandom I'm a part of. Yes, it's a seal for Hogwarts. Originally I wanted to take the wax seal further and create one in the centre's colors, but then I found out that during Jane Austen's time you could
use only red or black wax, so it stayed red. Yes, I'm a stickler for certain things, also, the more you know, right?
The information in the brochure could basically be broken down into five
categories: Jane Austen, Touring the Jane Austen Centre, the Gift Shop, the Tea Room, and Jane Austen's Bath. Using the centre's own logo as a starting point, I created
four more icons to go with the subsections, a teacup, a reticule, a teapot, and an umbrella. These categories then easily divided the
content into the sections that could correspond to the various
panels the folds created. When you first open the brochure you get this nice
little text area with all the information you could need with the headings set in a font based on Austen's own handwriting. In the smaller sections at the top I placed the valuable information of location, hours, and admission. But for me it was all about the interior of the brochure where I placed the map, where form and function combined in happy symmetry.
The entire interior was turned over
to a map I drew in Photoshop with my Wacom. Yes. I drew a map of Bath with all the locations important to Jane Austen's life clearly marked. Why would I draw a map other than being totally OCD and always having a need to take a project to the next level? Because, to me, I find maps the most useful thing a brochure can give you. Therefore I figured I HAD to have a map. And while I haven't been to Bath I feel like I know it now. I drew out all the streets, and looked up all the names, I was not just an armchair traveler but an armchair detective, following Jane's life through the city she loathed. I hope one day to go to Bath, and before you ask, yes, I'm taking my own map. Though I also kind of want to see what would happen if I was left without a map. After this project could I find my way without any help? I have a feeling I could...









































Long before Miss Jessica and I created our Jane Austen crafting exchange for the bicentenary of Pride and Prejudice I had made another Jane themed present for her. I had ordered two of the
At least that's the joy I anticipated when The Jane Austen Centre released their first two kits. Jane and I would be connected through this task! The other kit was a portrait of Jane, and personally, it wasn't the best design. But this design? It's taken from a sampler Jane herself worked probably when she was about twelve years old but adapted here to fit an oval composition. I'd never worked a kit bought from England before, so I didn't know if this is common or not, but they use a different amount of embroidery thread. Usually when cross-stitching, at least stateside, you double the strand so that it doesn't disappear against the ground of the fabric. The kit said to use only one strand. I did try this, but just as I knew would be the case, the thread just disappeared against the background. Luckily I had ordered two kits, so I had double the thread. Which means if I ever get around to making one for myself I seriously need to do some DMC color matching or order myself two more kits, which seems a bit of a waste of money.
But I seriously love how it turned out. I love that center of flowers and while not a religious person, knowing that Jane is the daughter of a rector growing up in parsonage the religious overtones are to be expected for various reasons. What I really love though is the use of very light yellow and cream threads that give the piece depth while at the same time not making the composition feel crowded. I had it simply but very elegantly framed by my friend Chuck at
So I recommend Bath with the full knowledge that Jane Austen herself is pissed at me for doing so. But it's an irony of life that the place that she most hated, living there for a few bleak unproductive years, is the place now most associated with her. Not just because her two posthumously published novels, Northanger Abbey and Persuasion, are predominately set there, but because Bath itself is virtually unchanged since her time and houses the Jane Austen Centre which hosts the yearly Jane Austen Festival, which is in September if you're interested in attending. So if you're following in the footsteps of Jane and her novels, you must invariably go to Bath. Sorry Jane. But for the Janeite it's such a thrill, to be able to walk past Jane's house at Number 4 Sydney Place, to go to the pump room where you can still take the waters! Though they do sound gross and are warm. To marvel at the Roman Baths, and yes, that's basically where the water is from. To promenade along the Royal Crescent. To literally BE in her world. It's the closest you can get to a time machine.
But most importantly, it's where the Jane Austen Centre is located. Oh, how I LONG to make the pilgrimage there. And for me it IS a pilgrimage. Though I fear the gift shop might bankrupt me, it's bad enough I can order some things online! And I just noticed they have a bicentenary mug... I think that's a must buy. While the centre does have many wonderful artifacts and recently unveiled the most accurate depiction of Jane to date with a new waxwork that
Renegade Magic by Stephanie Burgis










